Tucked into the spellbinding curves of Lake Como, a new chapter of elegance is unfolding. Grand Hotel Villa Serbelloni — a revered 19th-century grande dame and the only five-star property in Bellagio — unveils Baci da Bellagio Beach Club, an exclusive new offering for the 2025 season. Combining old-world glamour with Riviera flair, it’s the first and only private beach club on the lake, adding a sun-soaked sparkle to the storied hotel’s legacy.
With teak decking, silky shores, and red-lipstick-kissed parasols, the beach club makes an unapologetically chic entrance. Guests are invited to lounge on custom-designed sunbeds, toes buried in sand with the lake’s glassy waters just steps away. The nautical aesthetic is sharp but playful — think understated luxury with an editorial edge. “Baci da Bellagio,” meaning “kisses from Bellagio,” is printed beneath each umbrella, offering an Instagram-ready wink to lakefront leisure.
A seamless extension of the hotel’s lake-facing terrace, the club connects directly to Serbelloni’s outdoor pool. Curated beachside dining — from glistening seafood platters to refreshing Italian cocktails — is served with panoramic views of Lake Como’s shimmering expanse. It’s a place for effortless indulgence, built for sunseekers, design lovers, and those chasing dolce far niente with a modern twist.
This addition signals a bold yet respectful evolution of a property steeped in Italian heritage. Celebrating its 152nd anniversary, Grand Hotel Villa Serbelloni is beloved for its Murano chandeliers, marble staircases, and frescoed ceilings. The family-run icon now embraces the future with new signature suites, a refreshed spa, and lakeside experiences that echo Bellagio’s unique blend of history and hedonism.
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With Baci da Bellagio, Serbelloni isn’t just offering access to Lake Como — it’s giving guests a front-row seat to its most fashionable reimagining yet.
